Keynote: Contextual Content From Websites to Wearables to Wherever

26 apr 2017
9:45 - 10:25
Odd Fellow Palæet (Koncertsalen)

Keynote: Contextual Content From Websites to Wearables to Wherever

Digital experiences are now a critical part of the customer journey, from exploration and purchase to use and engagement. This means content is going beyond screens, into a connected world of beacons, sensors, the Internet of Things and more. World-class websites are only the first step currently imaginable in using digital experiences across mobile apps, in-store screens, and connected devices. Content is now inextricably linked to Who, What, When, Where and Why, any time and anywhere.

3 take-aways: 

  • In this session hear about the most innovative ideas and case examples of content that spans digital’s impact on online and physical interactions.
  • Learn about digital experience management solutions needed to address the demands of today and into the future.
  • Create a checklist of best practices and considerations for making the leap into contextual content.

Emner:
Content Marketing Research, Content Strategy, Customer Journey, IoT, Technology